Managing Iron Salespeople: How to Manage Salespeople in an Ag Dealership
by Frank Lee
Written for the sales manager in an Ag dealership, this book reveals a step-by-step approach to managing salespeople and getting them to perform like sales superstars. Using common-sense practicality, it is comprehensive in scope. It covers such topics as:
- Sales Manager job description
- Assessing dealership sales potential
- Assertive management
- Beating the competition
- Sales training
- Leading the sales team, and much more!
Frank Lee's business life spans nearly 30 years, 3 continents and 7 countries. Since early 1994, he has worked with John Deere Company and its dealers throughout the United States. His book "P.A.S.S. C.A.L.F." is based on considerable hands-on experience. He traveled with dealership sales people to visit their customers and prospects. He taught over 5000 company and dealer employees from more than 300 dealership locations and conducted numerous studies with them. He spoke to overflow crowds at the 1997 John Deere Expo in San Antonio. He is the most 'informed outsider' in the Ag world.