International Agriculture University™

The Sales Manager Program

Sales Managers attend sales manager training for 2 days in year one and then one day each in the second and third years. Based on the book, Managing Iron Salespeople – How to Manage Salespeople in an Ag Dealership by Frank Lee, the program takes sales managers through the various stages of managing salespeople for outstanding performance.

Sales managers learn what the salespeople have learned but from a management perspective. They learn how to manage this new breed of salespeople to do the things they learn about in the sales courses. The sales managers also learn how to motivate salespeople and how to continue to develop them after they have completed the program.

Managers who attend all three years will earn a Management Certificate.