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"Since the workshop, I have applied the principles and techniques you taught with great confidence and success. In fact, I changed my paradigm of making a sales presentation to the method recommended by you with the chief sales officer of one of the largest investment houses in the nation. The result was tremendous."
Chris Brussalis
President/COO
The Hill Group
Pittsburgh, PA

Sales Skills Workshop

There are many ways to approach skills training in sales just as there are many sales skills to teach. This is Sales Academy's approach.

We do not use off-the-shelf workshops. Before our instructors even enter the workshop room, they will already know two important things about their students:

  • Exactly which skills are most important for them to learn today; and
  • What will prevent them from learning?
This information helps them to adapt their training style so that the entire group gets the maximum benefit from the workshop. When it comes to sales people, often the way a message is delivered is as important as the message itself.

Sales Academy provides a Sales Skills Workshop that can run from half a day to 3 full days depending on the needs of the company.

Here are some sales topics we specialize in:
  • F.R.E.Q.U.E.N.T. - The Lee Principles of Selling
  • Questioning for Profit - the Patented Sales Academy "Ask Why" Method
  • Telephone Techniques - Staying in Control
  • Handling Objections - Killing the Price Objection
  • Prospecting for New Business
  • Magic Ingredients of an Effective Sales Presentation
  • Differentiating Yourself
  • Listening Effectively - How To Use "Opportunity Listening"
  • Valid Business Reasons to warm up Cold Calls
  • Closing and Getting Commitment
  • Selling Through the Customer's Eyes
  • Referrals - How to Make Them Pay Big Dividends
The above can be stand-alone workshops or incorporated into larger workshops. All workshops include one or more assessments. All workshops are customized to be company-specific. We only deal with real-life situations the company sales people face each and every day. There is no place for theory in these workshops.

SALES CLINIC

Frank Lee, President of Sales Academy, conducts a limited number of Sales Clinics for client companies. These are get-your-hands-dirty style clinics that last from 2 to 4 hours. Sales people bring their most difficult sales cases to the clinic and Frank guides them to find solutions that will work for them and that they can implement the same day.


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